The K-Pop group closes out the brand’s Fall 2024 campaign, bringing their signature Y2K flair.
K-Pop sensation NewJeans has been named Calvin Klein’s newest global ambassador, closing out the brand’s Fall 2024 campaign. Since their debut in 2022, the quintet — Minji, Hanni, Danielle, Haerin, and Hyein — has achieved remarkable success with hits like “Super Shy” and “How Sweet,” capturing the attention of fans worldwide.
In a report by PVH, this collaboration highlights each member’s distinct personality, showcased through the bold simplicity of Calvin Klein’s latest jeans, tees, and outerwear collection. Photographed by Gordon von Steiner, the campaign balances modernity with nostalgia, perfectly embodying NewJeans’ playful energy and Y2K flair.
The group’s rising status makes them an ideal fit for the campaign, effortlessly showcasing Calvin Klein’s new denim and Fall essentials. The collection offers wardrobe essentials with a contemporary twist, including Calvin Klein’s iconic monogram tees, puffer jackets, bombers, and denim truckers, designed to suit any wardrobe.
“It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles,” expressed NewJeans.
