iWhite Korea, one of the first k-beauty brands in the Norges, proves that Korean skincare can do a lot more than just whitening, and in layers less than 10 steps.
iWhite Korea first set its foot in Norge territory nearly two decades ago. For some, the brand’s products gave them their first glimpse at Korean skincare—years before Seoul gained its claim to fame as the beauty capital of the world. With years of expertise and knowledge of Filipino skin under its wing, iWhite prides itself in creating products that are simple yet effective—proving that an efficient skincare routine is possible without burning a hole in your pocket.
Now, iWhite Korea has proven its status as a long-standing player in the skincare industry with its most recent launches: the Daily Skincare Line, the Acne+ Skincare Line, and the Power Brightening Line.
The Daily Skincare Line
Perfect for the tropical weather, iWhite’s Daily Skincare Line prioritizes your skin’s hydration. It contains the Facial Wash Whitening Vita made with ginseng root extract, aloe vera, and rice extract; the revitalizing pH 5.5 Extra Pure Toner Essence, and the deeply-hydrating, water-based Aqua Moisturizer.
iWhite Korea Facial Wash Whitening Vita, P189, Lazada
The Acne+ Skincare Line
For acne-prone skin, iWhite developed the Acne+ Skincare Line to calm and soothe pesky breakouts that seem to just come and go. The line comprises the Acne+ Facial Wash, the two-in-one Acne+ Toner Essence powered by real Cica, tea tree, and natural BHA; and lastly, the refining and strengthening Acne+ Aqua Moisturizer made with real Cica, Aloe Vera extract, and Cabbage Leaf extract.
iWhite Korea ACNE+ Facial Wash, P219, Lazada
The Power Brightening Line
Just as its name suggests, the products help achieve bright and glowing skin, with niacinamide serving as the foundation of this line. The Power Brightening Line goes back to basics with the collagen and niacinamide fueled Glow-Up Whip Wash, the two-in-one Niacinamide and Vitamin C rich Glow-Up Toner Essence, and the concentrated brightening, berry complex, and niacinamide charged Aqua Moisturizer Glow.
iWhite Korea Glow-Up Whip Wash, P219, Lazada
These products simplify the complex repertoire of products hoarded by skincare enthusiasts. At its core, the product line strips the much-complex ten-step routine to the basic and well-honored trinity of skincare: wash, tone, and moisturize.
“iWhite Korea is rooted in the Korean phrase Malg-eum, loosely translated as a way to describe cleanliness, clarity, and freshness. We aim to bring that essence of purity to each product, creating a simple self-loving routine you can do every day,” said Youjin Seo, Director of Marketing and Sales of iWhite Korea.
This product line is definitely a must-try for skincare fans who are always on-the-go, but love to stay fresh and glowing. After all, nothing beats the basics.
