The Visual King himself lends his face card for the American label’s sleek Fall 2024 menswear collection.Â
Known for their minimalist yet stylish campaigns that reflect the label’s timeless designs, everyone gets hyped when Calvin Klein releases a new one. Previous campaigns featured top international stars including BTS’s Jungkook, BLACKPINK’s Jennie, SEVENTEEN’s Mingyu, Thai actor Bright Vachirawit and more. With a slew of star-studded ambassadors, the American label is also constantly looking out for new faces to feature and this time, much to the delight of AROHAs, the brand has worked with ASTRO member and actor, Cha Eun-woo for their newest Menswear Fall 2024 campaign.
The South Korean heartthrob is the latest Korean celebrity to style and showcase Calvin Klein‘s latest collection. This time, focusing on the sophisticated, more formal pieces such as the Double-Breasted Wool Gabardine Suit,Cotton Twill Car Coat and Leather Car Coat from Calvin Klein Studio, new outerwear pieces like the Matte Bomber Jacket as well as classic casual pieces like their logo tees and denim jeans. Shot by Park Jong-ha and directed by AJ Duan, the campaign offers different flavour from the iconic underwear and denim campaigns that the label is known for.
On this new project with the American label, the dashing actor had this to say, “I’ve admired Calvin Klein for a long time, so it’s surreal to be a part of this campaign. Calvin Klein has such timeless style – each look felt so sleek and polished. I can’t wait for my fans around the world to see it.” And we’re very sure fans won’t be dissapointed. If these shots are anything to go by, we can’t wait to see their partnership blossom into future campaigns with the talented actor and singer.
