Since the launch of the #BeYourOwnBOSS campaign, the brand has been calling for a life guided by style and confidence. For the fall/winter 2024 season, the label is calling on select muses to convey this message.
10.07.2024 by Pauline Borgogno
BOSS continues to distinguish itself with its timeless style, blending classic elegance with bold modernity. Known for its impeccable cuts and high-quality materials, the brand offers collections that combine sophistication and comfort, adapting equally well to office wear and more casual looks, always with a touch of chic. BOSS places particular emphasis on clean designs and sober colors, while subtly integrating contemporary touches that reflect current trends, making its pieces both refined and resolutely current. For the autumn-winter 2024 season, with the return to the office, the brand offers a wardrobe faithful to its DNA, which invites you to embrace your personality and assert it with confidence. The mantra: everyone is their own BOSS.
Courtesy of BOSS
A 5-star cast
To bring this new chapter in the BOSS story to life, many celebrities have lent their image, but also revealed a bit of their personality and ambition. For menswear, British football legend and fashion icon David Beckham appears in his first campaign since announcing his partnership with the brand. Alongside him, Nigerian singer-songwriter Burna Boy and South Korean actor and model Lee Jong-Suk join the BOSS family with Italian tennis player Matteo Berrettini, once again the brand ambassador for the watches, jewelry, and eyewear licenses. Brazilian model Gisele Bündchen returns as the female face, accompanied by the famous Naomi Campbell, who is also the brand ambassador for the licenses this season.
Courtesy of BOSS
The new Autumn/Winter 2024 collection is available in all BOSS and partner stores, and on the boss.com website.
