The Roman High Jeweler launched their most extravagant high jewelry collection to date and invited the brightest stars from all over the world to witness its unveiling.
The picturesque city of Rome was the stage for Bvlgari’s 140th-anniversary collection. Beautifully called Aeterna, the Latin word for “eternal”, the High-End assortment boasts of over 500 creations, including High Jewelry and High Jewelry Watches, High-End Bags, and Very High-End Fragrances. Made accessible only for this momentous occasion, the event was held at Rome’s Terme di Diocleziano, one of the world’s most treasured antique architectural complexes that features splendid sculptures and awe-striking ruins.
In attendance were Bvlgari’s Brand Ambassadors Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman, who all wore emblematic and breathtaking pieces from the Roman Maison. Priyanka Chopra Jonas in particular wore the evening’s most covetable piece: the Serpenti Aeterna necklace. The new icon features seven D flawless diamond drops totaling 140.00 carats, one for each year of the brand’s history, and 698 baguette diamonds weighing 61.81 carats. The necklace is a testament to Bvlgari’s creative vision and unmistakable audacity when it comes to design and luxury.
A jewelry show also took place at the Terme’s large outdoor pool. Styled by Carine Roitfeld, the show featured an iconic cast, including Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy, Isabella Rossellini, Carla Bruni, and Giacomo Cavalli. Each model perfectly embodying the beauty and craftsmanship of the Bvlgari Aeterna collection.
For guests to fully appreciate the majesty of Bvlgari’s latest assortment, the Aeterna creations were showcased in the Aura X of the Terme di Diocleziano. The space was once an ancient Roman bath and its grandeur could not be a better fit for the extravagant exhibition. In the middle of the entire showroom sat the Serpenti Aeterna, where a video revealing the craftsmanship behind its creation was also presented in a customized theater.
The entire setup was inspired by Italian architect Lina Bo Bardi, with reinterpretations of Giovanni Battista Piranesi’s prints as jacquard tapestries done by Venetian weaving Rubelli adorned the walls of the installation. While every High Jewelry creation was housed in one-of-a-kind displays crafted in Italy from alabaster—an ode to the unique light of Rome, the Maison’s constant source of inspiration.
