Authenticity, sophistication, and auspiciousness are at the heart of the Hong Kong-born high jewelry brand’s anniversary collection.
When looking for fine jewelry created with the intent of cultivating good fortune, Chow Tai Fook is the brand that comes to mind. Founded in 1929, the iconic Hong Kong-born high jeweler has become an emblem of tradition, celebrated for its bold designs and unwavering attention to detail. With a long-standing commitment to innovation and exquisite craftsmanship, the Chinese House has fostered a loyal clientele and reputation that has become synonymous with excellence, value and authenticity.
Using traditional techniques blended with contemporary fashion-forward designs to create masterful jewelry pieces that can be handed down from generation to generation, every Chow Tai Fook collection is thoughtfully crafted and reflects the stories of its patrons. That’s why its 95th anniversary collection, aptly called Rouge, is a testament of the Maison’s commitment to storytelling and creating auspicious pieces that capture the essence of luck and good fortune.
As the collection’s name suggests, the pieces of this commemorative line are inspired by the many hues of red, which in Chinese culture is a symbol of prosperity. But other than the bold hue that accents the entire collection, there are also architectural motifs inspired by traditional Chinese windowsills that further enrich the collection’s deep sense of cultural authenticity. All the diamonds used are also natural, making each piece uniquely elegant. Each creation from the Rouge Collection represents tradition, craftsmanship and serendipitous moments—fostering an emotional connection with its wearer and ultimately highlighting an individualistic story that transcends time and space.
A Celebration of Culture and Auspicious Elegance
Having a 95-year heritage is definitely worth raising a glass to. But Chow Tai Fook wants to do more than just a showcase of aesthetics and beauty. Since the brand’s inception in 1929, Chow Tai Fook has been at the forefront of representing and highlighting the beauty of Chinese culture to the world through jewelry creations that boast of unmatched creativity and innovation. A true disruptor in the jewelry industry, the brand revolutionized rules and fostered a contemporary mindset amongst its peers. Some notable milestones of the Maison include creating the 999.9 industry standard of gold, introducing the ‘Fixed Price’ policy, and becoming the largest diamond importer in China.
With the Rouge Collection, Chow Tai Fook hopes to inspire its clientele and give them a reason to love the brand further through its cutting-edge designs and devotion to storytelling. As the Chinese House puts its 95-year heritage at the forefront of its new collection, there is only a bright future to look forward to. This is only the beginning of more beautiful and creative things to come.
