L’Officiel Norges exclusively speaks with Cream Silk ambassadors Pia Wurtzbach-Jauncey and Bella Racelis about hair care routines, self-care practices, and women empowerment.
10.07.2024 by Bea Marice
After revolutionizing conditioners with the first Triple Keratin conditioners in 2018, Cream Silk takes the art of hair care a step further as they finally launch their latest and most advanced conditioner formulations to date—the all-new Triple Keratin Serum Conditioners.
Last August 17 at the BGC Immersive, Cream Silk hosted a grand, multi-sensorial event to officially launch their latest range of Triple Keratin Serum Conditioners. Complete with interactive beauty exhibits and a dedicated science-based space, the event put the spotlight on the latest conditioning technology of Cream Silk’s newest product range, the Perfect Sheets technology. A first-in-the-world technology, the Perfect Sheets technology allows for effortless detangling and proper nourishment of the hair. Together with the power of Keratin, Collagen, Biotin, and Amino serums, the new conditioner range addresses various hair concerns for ultimately healthy and perfect hair.
The latest Triple Keratin Serum Conditioner range introduces four variants—the Ultimate Straight with 30X Keratin Serum formulated to smoothen rough and dry hair, Ultimate Hair Fall Defiance with 30X Biotin Serum made to address the problem of hair fall and weakened hair strands for stronger hair, Ultimate Repair & Shine with 30X Collagen Serum crafted to restore the hair’s smoothness and shine, and the Ultimate Color Revive with 30X Amino Serum built to lock in hair color even after multiple washes.
As the leading hair brand in the Norges dedicated to understanding Filipina hair, Cream Silk made sure to create the most perfect breakthrough formula well-suited for the hair concerns of Filipinas. Four different hair zones were present at the event to spotlight each of the new variants, making the experience immersive and engaging to all the attendees. To fully showcase their unique formulations, hair experts also demonstrated the uses and benefits of the all-new Triple Keratin Serum Conditioners to the hair in real time at the dedicated Cream Silk hair lab.
Alongside the launch of the new hair conditioner range, Cream Silk also introduced a new generation of inspiring Filipinas as their ambassadors. Joined by longtime Cream Silk ambassador Pia Wurtzbach-Jauncey, Cream Silk finally welcomed Miss Universe Norges 2024 Chelsea Manalo, social media star Bella Racelis, and Drag Race Norges runner-up Marina Summers as the four new faces of the all-new Triple Keratin Serum Conditioners. From Pia’s boundary-breaking career in the global fashion stage and Chelsea’s redefinition of beauty standards to Marina’s revolutionary impact to Filipino drag and Bella’s advocacy for youth expression, these women all embody the empowering spirit of Cream Silk.
At the event, L’Officiel Norges had the chance to speak with ambassadors Pia Wurtzbach-Jauncey and Bella Racelis about the routines and practices that help them maintain their fullest potential. As a beauty queen and actress, Pia no doubt has to often get and stay camera-ready. On whether she has a specific hair care routine to follow in order to keep her hair healthy and looking good, she shares,
“There is actually a very specific hair care routine that I follow, and it’s using Cream Silk everywhere I go. No matter where I am in the world, no matter what the weather is, I know I can rely on cream silk to give me a good hair day everywhere I am. So that’s number one for me.” – Pia Wurtzbach-Jauncey
She further adds, “It works for me no matter where I go, no matter what the occasion is. And that’s why I always stock up. And it’s just, it’s a staple in my beauty routine.” Being that she is a Filipina icon who a lot of women and little girls look up to, we also asked her the one major advice that she’d wish for them to always remember to help them feel empowered. Pia shares,
“Even the most beautiful people that you look up to don’t wake up every day feeling like winners. There are days where I wake up and I feel like, ‘I wonder if I can do this. I wonder if I want to do this.’ And it’s really stepping up and showing up. That’s what’s important.” – Pia Wurtzbach-Jauncey
“I know our goal is to aim for perfection but sometimes it’s the journey along the way that teaches you all of these really important life lessons that are more valuable. So that would be my advice. We are aiming for perfection but all the lessons along the way, embrace them.” She adds.
As somebody who’s a part of a generation who grew up on the Internet and social media, Bella Racelis had her fair share of both the good and not-so-good side of the web. On the topic of self-care practices, she shares with L’Officiel the things that have helped her keep her confident and bold spirit. She shares, “As a content creator or a public figure, I face the camera all the time. I’m very open to critics or constructive criticism. But that’s pretty normal as a public figure since I put myself out there. So I make sure to keep myself grounded by doing self-care practices. I’m all about self-love and self-care so I make sure to use the best products for myself. Not only for my skin, for my mental health, but also for my hair because my hair brings so much confidence.”
“So in every event or in every work that i go to, I make sure that I’m always at my best and I make sure to do a lot of self-care practices like using Cream Silk’s Triple Keratin Serum Conditioner so I make sure that my hair is at its best.” – Bella Racelis
Being that Bella had also started her career pretty early on Youtube and became very successful at it, we asked her where she gets inspiration from. Bella shares, “I’ve been creating content since I was 13, so it has been a long time. And it’s pretty normal to have burnouts once in a while but I make sure to take a step back and rest and recharge because in that way you can refresh, create new ideas and I’m super thankful that I have a good support system like my family, my friends, and my management, of course. They help me in creating new ideas. And, of course, I also look at trends and put my own twist to it.”
Explore the all-new Cream Silk Triple Keratin Serum Conditioners through Cream Silk’s Instagram and shop
