Recently, Gucci posted an announcement about IU becoming a Global Brand Ambassador on its Instagram page.
On May 30, Gucci’s instagram account uploaded a picture of IU wearing an outfit from the brand at the 75th Cannes Film Festival, along with a caption that indirectly announced that IU would become the Global Brand Ambassador. bridge. This news made fans extremely surprised and excited. Previously, IU was also present in the coastal city of French Riviera, France, in a gorgeous and solemn light blue dress with delicate floral details, to attend the 2022 Cannes Film Festival during the Palme d’Or awards ceremony. (Palme d’Or).
The nation’s little sister – Ji Eun Lee
IU is one of the most successful singers in Korea, making her debut in 2007 at a very young age as a singer, songwriter and producer. Her first mini album “Lost and Found” received attention and recognition from the audience at that time thanks to her powerful, pure and sweet voice. In 2010, “Nagging” – a collab with Seul-ong Lim 2AM, topped the charts on Gaon with “Good day” helped her bring success and fame in her singing career. Since then, the title “National little sister” has been favored by Kpop audiences for this multi-talented girl.
IU continued to release more albums and songs that won the top 1 of the charts in the domestic and international music arena. Besides, the female singer also proved her talent through successful roles in many films such as “Dream High”, “The Producers”, “Moon Lovers” or recently “Hotel del Luna”. The latest project “Broker” with the participation of IU has recently been selected as the film representing Korea to compete at Cannes.
Following the resounding successes from the music and movie industries, IU has also gradually successfully entered the fashion field with many memorable milestones. On May 30, the 29-year-old singer quickly marked the most impressive milestone in her journey to fashion when she signed a contract with the Gucci fashion house and became a Global Brand Ambassador. Previously, IU also had the opportunity to work with brands in various fields such as Sony Korea, New Balance shoe company, Le Coq Sportif, G by GUESS as well as Samsung technology giant. Therefore, it is no wonder that IU’s professional demeanor and extensive experience have attracted Gucci’s attention since 2020.
IU and Gucci
In February 2020, Gucci confirmed IU as the Brand Ambassador in Korea by posting information that IU will attend the launch of the Fall Winter 2020 Collection. Since then, she has been working productively in the fashion field. and beautify with Gucci, appearing in projects and red carpets with gorgeous outfits from the brand.
2021 is probably a promising year for IU when in June of the same year, she participated in Gucci Beloved, the advertising campaign of four signature Gucci bag lines. Right after that is the perfect combination from IU and Kai – Gucci’s global brand ambassador, in the Gucci Aria campaign.
Also in this year, IU appeared continuously on social networking sites and the website of the Italian fashion house for the 2021 Holiday Gift Guides campaign. In outfits from Gucci, IU became the center of attention with her elegant demeanor, showing a mature and attractive image. IU also participated in Gucci’s 100th anniversary at the Gucci Garden Archetypes exhibition, Seoul – a lively experience that explores and celebrates designer Gucci in 15 advertising campaigns about the image, vision and heritage of Gucci. trademark. It also marks her status as a Gucci Global Ambassador. From here, IU has proven her values in innovative and creative thinking constantly through her art, music and fashion products to the Italian fashion house.
However, despite being recognized and making great strides in her career, IU is still entangled in many controversies in being an ambassador, but every time she dresses up, she does not honor the spirit of the brand. With the background of being a famous, talented young singer with an impressive emotional voice, encroaching on many new roles will cause great pressure and expectations from the audience. Recently, the female singer has also proven her efforts through many products and great achievements in different fields. Therefore, the fact that IU was named to become Gucci’s Global Ambassador was not unexpected by many loyal viewers.
