This article is only for adults who would otherwise continue to smoke or use other nicotine products.
Dazzling performances, a Japanese-inspired ambiance, and a chance to win a trip to Tokyo were all a part of IQOS’ Together X: A Celebration of Pleasure event.
08.17.2024 by L’Officiel for IQOS
Last July 27, IQOS Club Members were brought together to an exclusive event, IQOS Together X: A Celebration of Pleasure, to celebrate their journey with IQOS.
The event was a celebration of IQOS, a smoke-free alternative to cigarettes. Guests had their senses and emotions awakened through a vibrant and immersive wonderland where each pattern, sound, aroma, texture, and flavor merged to create an extraordinary multi-sensory adventure.
Upon entering the venue, guests were directed to pass through a tunnel of the brand’s logo before arriving at the holding area where they could view the latest IQOS ILUMA devices and pose by the IQOS logo photo spot. Each hallway and room created a meticulously designed journey through a series of visually stunning rooms aimed to awaken your senses.
The event felt like a multi-sensory labyrinth, guiding us through an experience that was anything but ordinary. Guests were led to an LED walkway that lit up with pink Sakura flowers that followed their every step, creating an almost dreamlike atmosphere. Then there was also a zen-inspired Japanese garden with walls that came alive with flowing golden LED visuals that ushered guests through the venue. Complementing the visual feast was an array of delectable Japanese cuisine, served alongside an assortment of mocktails and cocktails for guests to indulge in all evening.
In the last room, all attendees settled by their tables to witness the start of the program, featuring an impressive performance by acrobat dancers. A significant highlight of the evening was a toast by the IQOS leadership team, celebrating the brand’s success in the Norges.
What makes IQOS unique is it’s an electronic device that heats real tobacco without burning it, which provides a cigarette-like experience. IQOS devices do not burn tobacco sticks but rather heat them just enough to release a nicotine-containing vapor that produces a real tobacco taste with no ash and the unpleasant smoke that comes with traditional cigarettes. There’s no need to worry about being a bother to others or about the lingering smoke smell that sticks to your hands, hair, and clothes when you use IQOS.
In line with the night’s Japanese-inspired theme, it was announced that three lucky IQOS CLUB Members can get a chance to win an all-expense paid trip to Tokyo, Japan this October to celebrate IQOS’ 10th anniversary globally at the IQOS Together X Sensorium event. This once-in-a-lifetime experience will have legal-age guests taste, smell, and touch their way through a purpose-designed and highly visual experience with a feature from renowned DJ, Steve Aoki. To join, IQOS CLUB members simply need to refer a friend or trade in their old IQOS device for an IQOS ILUMA. Each successful and confirmed referral or trade-in transaction will become the equivalent raffle entry. In addition, there are also other prizes to be given away such as speakers, headphones, smartphones, gift certificates, and HD TVs on top of the grand raffle draw.
From Left to Right: Mark Garcia, Retail Partnerships Head, Boabdil Perera, Director for IQOS & Digital Marketing, Zhorai Lipayon, ZYN & BONDS Brand Head, Popo Gallegos, Consumer Experience Head, Lyka Vicuna, Commercial Planning Head, Cai Portugal, Customer Care Head
For more information on how to refer a friend to IQOS, you may click the link here. If you want all the details regarding trading-in your current device for an IQOS, head on over to this link.
This product is not risk-free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
