Oscar-nominated actress Lends Her Indomitable Charm to Iconic Fragrance.
09.14.2024 by Sophie Marie Rendon
In a move that feels both inevitable and groundbreaking, Chanel has revealed Margot Robbie as the latest face of its iconic No. 5 fragrance. As one of Hollywood’s most influential figures, Robbie embodies the modern elegance and allure that the perfume has long represented. Following in the footsteps of legendary women like Marilyn Monroe, Nicole Kidman, and Marion Cotillard, Robbie’s appointment to the role marks a fresh, contemporary chapter in the storied history of Chanel No. 5.
For over a century, Chanel No. 5 has been more than just a fragrance; it has been a cultural symbol. Launched in 1921 by Gabrielle “Coco” Chanel, the perfume’s groundbreaking and daring formulation quickly established it as the ultimate expression of luxury and refinement. Today, Chanel No. 5 remains one of the most celebrated fragrances in the world, and its choice of ambassador is as carefully considered as the scent itself. Now, with Margot Robbie stepping into the spotlight, her effortless charm and magnetic presence bring a fresh new energy to this timeless classic.
Robbie’s debut as the new face of Chanel No. 5 comes as no surprise to those familiar with her longstanding relationship with the house. Since becoming a Chanel ambassador in 2018, she has dazzled in its couture, lit up red carpets, and starred in campaigns that showcase her natural fit with the brand’s iconic aesthetic. Now, as the face of Chanel No. 5, she embodies the house’s evolving legacy, capturing the lasting elegance of its past and the bold, modern vision of its future.
This announcement is further complemented by the release of a new campaign titled “See You at 5”, directed by visionary filmmaker Luca Guadagnino. Set to debut in October, the campaign offers a cinematic glimpse of modern romance, with Margot Robbie starring alongside Jacob Elordi in a playful yet sophisticated narrative. Wrapped in Chanel’s signature elegance, the film is poised to captivate a new generation of fragrance lovers. More than just a tribute to its iconic past, this campaign reaffirms that Chanel No. 5 is a legend—one that continues to inspire, generation after generation.
