Pia Wurtzbach Walks for L’Oreal’s Le Défilé Runway Show

Pia Wurtzbach was the first Filipina to walk the beauty runway together with iconic names in the fashion industry.

09.23.2024 by Maitel Velasco

Pia Wurtzbach-Jauncey walked the Place de l’Opera stage for L’Oreal Paris’ runway show Le Défilé “Walk Your Worth” on September 23, 2024 in Paris, France. Embodying beauty, grace, self-worth, women empowerment, and diversity, Pia joined the likes of Kendall Jenner, Elle Fanning, Viola Davis, and other renowned household names in the fashion scene.

dress publication adult female person woman evening dress formal wear advertisement photography

Photo via L’Oreal Paris

It can be recalled during the International Women’s Month in March, Pia served as L’Oreal’s face of the beauty brand’s skincare line. From the “Sayang? No, #ImWorthIt” campaign, the Filipina beauty queen became L’Oreal’s local ambassador. 

fashion arts culture and entertainment celebrities spring summer collection paris clothing coat adult female person woman jacket standing

Photo via L’Oreal Paris

Aside from celebrating beauty, L’Oreal Paris also advocates for women visibility, giving spotlight on these relevant women regardless of their age, shape, and color.

advertisement adult female person woman face head poster car vehicle

Photo via Instagram/ piawurtzbach

L’Oreal Paris’ runway show featured their newest products including their Glycolic-Bright Anti-Dark Spot Serum, the improved Infallible Matte Freshwear Liquid Foundation, Panorama Mascara, and the Infallible Matte Resistance Liquid Lipstick, which are available on Shopee and Tiktok Shop with promos and discounts.

Scroll to Top