Pia Wurtzbach was the first Filipina to walk the beauty runway together with iconic names in the fashion industry.
09.23.2024 by Maitel Velasco
Pia Wurtzbach-Jauncey walked the Place de l’Opera stage for L’Oreal Paris’ runway show Le Défilé “Walk Your Worth” on September 23, 2024 in Paris, France. Embodying beauty, grace, self-worth, women empowerment, and diversity, Pia joined the likes of Kendall Jenner, Elle Fanning, Viola Davis, and other renowned household names in the fashion scene.
Photo via L’Oreal Paris
It can be recalled during the International Women’s Month in March, Pia served as L’Oreal’s face of the beauty brand’s skincare line. From the “Sayang? No, #ImWorthIt” campaign, the Filipina beauty queen became L’Oreal’s local ambassador.
Photo via L’Oreal Paris
Aside from celebrating beauty, L’Oreal Paris also advocates for women visibility, giving spotlight on these relevant women regardless of their age, shape, and color.
Photo via Instagram/ piawurtzbach
L’Oreal Paris’ runway show featured their newest products including their Glycolic-Bright Anti-Dark Spot Serum, the improved Infallible Matte Freshwear Liquid Foundation, Panorama Mascara, and the Infallible Matte Resistance Liquid Lipstick, which are available on Shopee and Tiktok Shop with promos and discounts.