The local brand introduces “Sunnies World” at the SM Mall of Asia, bringing together beauty, creativity, coffee, and fun.
09.27.2024 by Maura Rodriguez and Maitel Velasco
Dive into the realm of cool at Sunnies World — Sunnies’ biggest store ever. Located at Level 3, Main Mall of SM Mall of Asia, the local brand unveiled its 500-sqm store offering a one-stop-shop destination for all things Sunnies.
Photo via Sunnies World
An immersive experience awaits customers and fans of the brand once they step into Sunnies World. From makeup, eyewear, coffee, music, and various merch, the store is built to create a community for like-minded individuals to connect and experience Sunnies in its totality.
Shot by Meet Keso
But Sunnies World is more than just a massive space filled with the brand’s products. It serves as a portal for customers to really immerse themselves in the Sunnies ethos. Other than the usual eye exam rooms and Sunnies Flask customization counters, the store even has a library where you can read and learn about the various inspirations behind Sunnies. A listening booth was also thoughtfully incorporated so you can vibe with melodic inspirations that fuel Team Sunnies. Apart from that, lounges are available so you can just sit back, relax, drink coffee, and bask in the ambiance of the well-designed space. There’s even a photobooth, where you can take snaps to save and share your favorite memories from your visit to Sunnies World.
The personalization area. Photo via Sunnies World
The eye exam room. Photo via Sunnies World
The library. Photo via Sunnies World
The listening booth. Shot by Meet Keso
The lounge. Photo via Sunnies World
Co-founder Bea Soriano-Dee says, “There’s so many things here at Sunnies World SM MOA that you won’t find anywhere else. You can actually personalize and embroider your favorite Sunnies products and merch… we just want people to come, chill, and discover all things Sunnies.”
Shot by Meet Keso
When asked what the philosophy behind Sunnies World is, Bea expounds, “We really just wanted to make Sunnies come to life. So, everything that you see here are things that inspire us — whether it be film, architecture, music, or any design philosophy. You’ll really be able to feel, hear, and know Sunnies through the Sunnies World.”
