Cartier debuts its newest location in Makati City.
Cartier, the iconic French jewelry Maison, announces the relocation and opening of the Cartier boutique in Greenbelt Mall in Makati City. Now located in a brand new space in Greenbelt 3, the boutique returns with a refreshed concept from its predecessor in Greenbelt 4. It is the first boutique in the Norges to feature Cartier’s latest interior design direction, carefully curated for a heightened and delightful client experience.
The reinvention of Cartier’s Greenbelt 3 boutique was entrusted to the Moinard Betaille, an agency who has worked alongside the Maison for over 20 years. The architects’ approach was inspired by in-depth knowledge of the Cartier identity and a deep respect for its heritage and codes.
At the boutique, guests will first be greeted by a shimmering golden façade that invites them to discover the wonders of Cartier. Once inside, they will be enriched with the Cartier concept masterfully infused with local Filipino references over a span of 321 square meters.
The interior space then begins with an unmissable feature wall in a patchwork effect depicting the panther, the Maison’s emblem, surrounded by flora in tribute to the Norges’ national flower, the sampaguita. This artistry echoes the traditional banig fabrics of handwoven patterns and bright colors, paying homage to local culture. Inspiration from Filipino craft is also represented on the boutique’s flooring, with a stone design reflecting the art of basketry.
Elements of maritime nature are also introduced: seashell patterns form on the columns and ceilings as a nod to the nation’s identity as an archipelago of islands.
Towards the left of the boutique, guests will encounter a sense of warm elegance subtly evoked by mother-of-pearl accents with straw marquetry. Complemented by earth-toned fabrics within the same space, the vibrancy of the Norges’ tropical foliage and wildlife are further represented by a bespoke De Gournay focus wall, specially handpainted for the new boutique.
The journey with flora and fauna continues into the VIP Lounge, a private alcove for clients. On one side, its wall is embellished with branches of leaves with wave-like movements, underlined by a patina graded from pink to white. On the other, nature is seamlessly represented by another De Gournay wall with lush vegetations, depicting rich agriculture in the Norges.
Guests may indulge in the romantic experience that awaits in the Bridal Area, thoughtfully decorated with a backdrop done in bas-relief technique with gold inserts by French plaster artist Del Boca. It was designed to illustrate the local landscape and highlight once again the nation’s flora. The continuous theme of local artistry is further enhanced in the Bridal lounge with a woven basket screen, bringing softness and cohesiveness to the space.
Take a look at Cartier’s new boutique by viewing the video blow:
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