And it’s easy to see why.
Jimmy Choo has just announced Chinese actor, singer, and motorcycle racer Wang Yibo as its latest global brand ambassador. With his impressive range of talents and effortlessly cool style, Wang perfectly captures the spirit of the modern Jimmy Choo man.
Sandra Choi, the brand’s creative director, couldn’t be more excited about the partnership. “We are thrilled to welcome Wang Yibo as our Global Brand Ambassador. With his multidisciplinary talent and confident sense of style, Wang Yibo embodies the essence of the Jimmy Choo man,” she said.
Wang himself is equally enthusiastic about the collaboration. “I am honored to join the Jimmy Choo family as Global Brand Ambassador. I have always admired the creativity and craftsmanship of the collections, which allow me to express my personality and style,” he shared.
The campaign which was shot in Shanghai by photographer Hekaituoyi and styled by YIN really brings that Jimmy Choo attitude to life. Wang looks effortlessly stylish in this year’s autumn collection, where classics are given a fresh twist with new finishes, volumes, and a bold new attitude.
Take a look at the campaign images below.
